https://simondetournay.com Creative | Simon Detournay Mon, 06 Mar 2023 16:01:17 +0000 https://simondetournay.com en https://simondetournay.com/brand-work Tue, 05 Nov 2019 14:19:36 +0000 Creative | Simon Detournay https://simondetournay.com/brand-work https://simondetournay.com/personal-work Tue, 05 Nov 2019 14:17:29 +0000 Creative | Simon Detournay https://simondetournay.com/personal-work https://simondetournay.com/contact Mon, 04 Nov 2019 10:16:17 +0000 Creative | Simon Detournay https://simondetournay.com/contact <img width="10831" height="6479" width_o="10831" height_o="6479" data-src="https://freight.cargo.site/t/original/i/eccd32118d164db28d65a8dffc0404260f372219b4f8c08352fa12f50f551f04/DDB_HR-02033Bis.jpg" data-mid="116265336" border="0" src="https://freight.cargo.site/w/1000/i/eccd32118d164db28d65a8dffc0404260f372219b4f8c08352fa12f50f551f04/DDB_HR-02033Bis.jpg" /> Simon Detournay Creative Art Director@DDB Brusselssimon.detournay@gmail.com🇧🇪+32 (0) 486 200 479Résumé on LinkedIn Célestin Metens Creative Copywriter@DDB Brusselscelestin.metens@hotmail.com🇧🇪+32 (0) 470 202 640 https://simondetournay.com/VARIANTS Thu, 06 Jan 2022 14:14:53 +0000 Creative | Simon Detournay https://simondetournay.com/VARIANTS VARIANTS Unfortunatelly, you know Covid. The variants are so many now, that it’s looking like something you can collect.And it’s better to collect them as NFT, than as virus. So let’s start a collection. rarible.com/simdtn <img width="9000" height="12600" width_o="9000" height_o="12600" data-src="https://freight.cargo.site/t/original/i/ae686ca84bc25fb9267b88c0da505f6f6c1453defbfa0759311a6724ce446033/VARIANT_OMICRON.jpg" data-mid="129227855" border="0" src="https://freight.cargo.site/w/1000/i/ae686ca84bc25fb9267b88c0da505f6f6c1453defbfa0759311a6724ce446033/VARIANT_OMICRON.jpg" /> <img width="9000" height="12600" width_o="9000" height_o="12600" data-src="https://freight.cargo.site/t/original/i/3ec953ec802dbe52429c78809fae8dc7e1767c178fa2d59922af6db80d702002/VARIANT_DELTA.jpg" data-mid="129227854" border="0" src="https://freight.cargo.site/w/1000/i/3ec953ec802dbe52429c78809fae8dc7e1767c178fa2d59922af6db80d702002/VARIANT_DELTA.jpg" /> <img width="9000" height="12600" width_o="9000" height_o="12600" data-src="https://freight.cargo.site/t/original/i/35b35e53fedc86f3772f8c1b4dcfce7ec947840d046dff2aebbf40d26ea1f41c/VARIANT_ZERO.jpg" data-mid="129227853" border="0" src="https://freight.cargo.site/w/1000/i/35b35e53fedc86f3772f8c1b4dcfce7ec947840d046dff2aebbf40d26ea1f41c/VARIANT_ZERO.jpg" /> https://simondetournay.com/WHO-THE-FAKE-ARE-YOU Wed, 07 Jul 2021 14:16:06 +0000 Creative | Simon Detournay https://simondetournay.com/WHO-THE-FAKE-ARE-YOU WHO THE FAKE ARE YOU? Your Instagram is flooded with thousands of influencer profiles. A mix of real stars and people who wants a life like the real stars. But who the fuck are they?! <img width="1447" height="2046" width_o="1447" height_o="2046" data-src="https://freight.cargo.site/t/original/i/24cfbe8712afb0a6035249a8e7c10fe477a170ee6898bb3de21e95dfabc2be8d/WhoTheFake_Simon_Colours.jpg" data-mid="113272295" border="0" src="https://freight.cargo.site/w/1000/i/24cfbe8712afb0a6035249a8e7c10fe477a170ee6898bb3de21e95dfabc2be8d/WhoTheFake_Simon_Colours.jpg" /> <img width="3165" height="2666" width_o="3165" height_o="2666" data-src="https://freight.cargo.site/t/original/i/32b57ad9fcbb8c99ad0ce8fa5f0af83eb8705c5fa6dbce36f069313a761d2ff4/WhoTheFake_Colors.jpg" data-mid="113272304" border="0" src="https://freight.cargo.site/w/1000/i/32b57ad9fcbb8c99ad0ce8fa5f0af83eb8705c5fa6dbce36f069313a761d2ff4/WhoTheFake_Colors.jpg" /> https://simondetournay.com/THINK-LIKE-A-FLY Wed, 28 Aug 2019 09:50:28 +0000 Creative | Simon Detournay https://simondetournay.com/THINK-LIKE-A-FLY THINK LIKE A FLY Personal vision of how a creative mind works. There is no outline, no magic formula. Just finding real insight and transforming it into a creative execution. Linocut, black ink, 42 x 30cm <img width="1182" height="1563" width_o="1182" height_o="1563" data-src="https://freight.cargo.site/t/original/i/dd1aab9a000ca1f14c9af1580128e12e39f6393cc839aa22a559b821dfb092d6/IMG_4706.JPG" data-mid="49427568" border="0" src="https://freight.cargo.site/w/1000/i/dd1aab9a000ca1f14c9af1580128e12e39f6393cc839aa22a559b821dfb092d6/IMG_4706.JPG" /> <img width="1440" height="1794" width_o="1440" height_o="1794" data-src="https://freight.cargo.site/t/original/i/67c5517c30542a333e41414d8e593ee6305800117e9bae9644dc4cbd42242c5c/CC011930-D0FA-4564-86B0-3DA094577A3F.JPG" data-mid="49430542" border="0" src="https://freight.cargo.site/w/1000/i/67c5517c30542a333e41414d8e593ee6305800117e9bae9644dc4cbd42242c5c/CC011930-D0FA-4564-86B0-3DA094577A3F.JPG" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e5d4d71a573372f7e8b99e3e2ceb6dfadeba4b740eb27d9110268aa30dab5cf4/48195BA7-2D56-4E17-8101-FA8E5B0375FE.JPG" data-mid="49430540" border="0" src="https://freight.cargo.site/w/1000/i/e5d4d71a573372f7e8b99e3e2ceb6dfadeba4b740eb27d9110268aa30dab5cf4/48195BA7-2D56-4E17-8101-FA8E5B0375FE.JPG" /> https://simondetournay.com/WHO-DIDN-T-SAY-THAT Mon, 04 Nov 2019 20:41:38 +0000 Creative | Simon Detournay https://simondetournay.com/WHO-DIDN-T-SAY-THAT WHO DIDN’T SAY THAT? A series of quotes never said by famous people. But they could have said them anyway. Print screen, colors, 42 x 30cm <img width="5846" height="8268" width_o="5846" height_o="8268" data-src="https://freight.cargo.site/t/original/i/3cb8c1aa953193b2cd6d44956d3bde1a2ada6ddd2a8d6892ec32e02b7c06ecb5/Who_Didn-t_Say_That.jpg" data-mid="54025223" border="0" src="https://freight.cargo.site/w/1000/i/3cb8c1aa953193b2cd6d44956d3bde1a2ada6ddd2a8d6892ec32e02b7c06ecb5/Who_Didn-t_Say_That.jpg" /> <img width="5846" height="8268" width_o="5846" height_o="8268" data-src="https://freight.cargo.site/t/original/i/62a14d6d31817aa5820fca704c5d10cbf12dac2d637ea78f28ed123b97339269/Who_Didn-t_Say_That2.jpg" data-mid="54025224" border="0" src="https://freight.cargo.site/w/1000/i/62a14d6d31817aa5820fca704c5d10cbf12dac2d637ea78f28ed123b97339269/Who_Didn-t_Say_That2.jpg" /> <img width="5846" height="8268" width_o="5846" height_o="8268" data-src="https://freight.cargo.site/t/original/i/aec894a95537b47627d0408c27667fbb23d6d86ae649ff396613ffb935847ba5/Who_Didn-t_Say_That3.jpg" data-mid="54025225" border="0" src="https://freight.cargo.site/w/1000/i/aec894a95537b47627d0408c27667fbb23d6d86ae649ff396613ffb935847ba5/Who_Didn-t_Say_That3.jpg" /> <img width="5846" height="8268" width_o="5846" height_o="8268" data-src="https://freight.cargo.site/t/original/i/2477405e184143e42004f1f2ff95268332e9ce0b9cac7a3696cc73839fe96475/Who_Didn-t_Say_That4.jpg" data-mid="54025226" border="0" src="https://freight.cargo.site/w/1000/i/2477405e184143e42004f1f2ff95268332e9ce0b9cac7a3696cc73839fe96475/Who_Didn-t_Say_That4.jpg" /> <img width="5846" height="8268" width_o="5846" height_o="8268" data-src="https://freight.cargo.site/t/original/i/4127091ca57c8f0de7f429fe80ddbfaf72392bf9963a6bd51d0c3c812ef8c40e/Who_Didn-t_Say_That5.jpg" data-mid="54025227" border="0" src="https://freight.cargo.site/w/1000/i/4127091ca57c8f0de7f429fe80ddbfaf72392bf9963a6bd51d0c3c812ef8c40e/Who_Didn-t_Say_That5.jpg" /> <img width="6614" height="9354" width_o="6614" height_o="9354" data-src="https://freight.cargo.site/t/original/i/82ded93e392ebb1df4607a47b69c2302f6d43a9703efac81fd8e5fb725f388dd/WhoDidntSayThat_A26.jpg" data-mid="80019138" border="0" src="https://freight.cargo.site/w/1000/i/82ded93e392ebb1df4607a47b69c2302f6d43a9703efac81fd8e5fb725f388dd/WhoDidntSayThat_A26.jpg" /> https://simondetournay.com/FONTS-TYPES Mon, 14 Oct 2019 13:32:07 +0000 Creative | Simon Detournay https://simondetournay.com/FONTS-TYPES FONTS &amp; TYPES Some of my handmade fonts from my fonts book. More on simnstuff <img width="1194" height="1196" width_o="1194" height_o="1196" data-src="https://freight.cargo.site/t/original/i/395f0e9dad67d9853fb0996c022aeb51cd5509d437bf81a9dc2bd59a70acf075/Capture-decran-2019-08-28-a-17.30.24.png" data-mid="52637461" border="0" src="https://freight.cargo.site/w/1000/i/395f0e9dad67d9853fb0996c022aeb51cd5509d437bf81a9dc2bd59a70acf075/Capture-decran-2019-08-28-a-17.30.24.png" /> <img width="901" height="901" width_o="901" height_o="901" data-src="https://freight.cargo.site/t/original/i/8910da19e941a081691a892c8dd97698d4c2fe0b63c197e35b4ce29c7012cc44/IMG_0131.JPG" data-mid="52637458" border="0" src="https://freight.cargo.site/w/901/i/8910da19e941a081691a892c8dd97698d4c2fe0b63c197e35b4ce29c7012cc44/IMG_0131.JPG" /> <img width="2448" height="3060" width_o="2448" height_o="3060" data-src="https://freight.cargo.site/t/original/i/d5ec84153432474b81360871beb6b080ae9ea72d05d236882bbccf5b6263e8c9/IMG_3869.JPG" data-mid="52637460" border="0" src="https://freight.cargo.site/w/1000/i/d5ec84153432474b81360871beb6b080ae9ea72d05d236882bbccf5b6263e8c9/IMG_3869.JPG" /> <img width="2447" height="2447" width_o="2447" height_o="2447" data-src="https://freight.cargo.site/t/original/i/2ad1f6c0990aca39f53581d37d1714f32fa88ded13fbb82a4ef7ed307614c6c5/IMG_3243.JPG" data-mid="52637459" border="0" src="https://freight.cargo.site/w/1000/i/2ad1f6c0990aca39f53581d37d1714f32fa88ded13fbb82a4ef7ed307614c6c5/IMG_3243.JPG" /> https://simondetournay.com/CEREAL-SAVOUREZ-A-FOND Mon, 06 Mar 2023 16:01:17 +0000 Creative | Simon Detournay https://simondetournay.com/CEREAL-SAVOUREZ-A-FOND &nbsp;SAVOUREZ À FOND The demand for healthier, environmentally friendly cookies is exploding.It was time for&nbsp; Céréal&nbsp; to reposition itself in the market and move from the "healthy food" aisle to the "generic cookies" aisle, because after all, Cereal is good for everyone.It is from this context that we created a new brand platform: Savourez à fond / Leef smakkelijk. Savor life and every moment because your health is preserved as well as your conscience, but also savor it thoroughly because despite your intolerances, you have a truly delicious alternative.We all know that when it comes to craving a cookie, our conscience often tells us it's a bad idea. But with Cereal is it really a bad idea?This whole campaign also brings a humorous approach to the cookie advertising landscape. Client : CEREALAgency : DDB BrusselsCreative Director : Kwint De MeyerCreatives : Simon Detournay &amp; Célestin MetensStrategy: Dieter Riemaeker, Fiona Boyle, Coline LedroitAccount Management:&nbsp; Soraya Hellara,&nbsp;Anna HerboschDirector: Anders Bundgaard https://simondetournay.com/KOM-OP-TEGEN-KANKER-WHAT-THE-SMOKE Thu, 12 May 2022 14:52:24 +0000 Creative | Simon Detournay https://simondetournay.com/KOM-OP-TEGEN-KANKER-WHAT-THE-SMOKE #WHATTHESMOKE Reaching teenagers with classic awareness campaigns is very difficult. Especially when you know that they spend their time on TikTok scrolling endlessly. What if teenagers learned directly from the mouths of TikTok stars that smoking is not cool but creepy?Under the title #WhatTheSmoke, the most popular Flemish TikTokkers&nbsp; are launching a real TikTok video relay. Each episode is a sketch by an influencer, which highlights one of the negative consequences of smoking. Each video ends with a cliffhanger with another known TikTokker. And it’s on the profile of the latter that the next episode will appear. Together, the various sketches form the #WhatTheSmoke miniseries. Client : KOM OP TEGEN KANKERAgency : DDB BrusselsCreative Director : Kwint De MeyerCreatives : Simon Detournay &amp; Célestin Metens + James Gambrill &amp; Jan SchraeyenStrategy: Dieter RiemaekerAccount Management: Molly Waeytens, Soraya Hellara