THE SMILEY



To prevent about the danger of using your smartphone when you're driving, we created a simple but clear symbolistic visual which uses something you're texting everyday and the most shareable emoji: the smiley face.

This way, we told a serious message with a positive attitude.



Client : RESPONSIBLE YOUNG DRIVERS
Agency : Duval Guillaume
Account  : Allen Marchant
Creative Director : Koenraad Lefever
Creatives : Simon Detournay & Célestin Metens