THE HEARTWARMING
TEST DRIVE
To the right ? Straight ? Or the left? You have probably already asked yourself this question while doing a test-drive. When we test a new car, we follow the road without knowing where to go and without real purpose.
It’s from this insight that we have developed The Heartwarming Test Drive, an end-of-year action that transforms Peugeot test drives into special deliveries, finally with a real destination.
It’s from this insight that we have developed The Heartwarming Test Drive, an end-of-year action that transforms Peugeot test drives into special deliveries, finally with a real destination.
Client : PEUGEOT
Agency : DDB Brussels
Creative Director : Kwint De Meyer
Creatives : Simon Detournay & Célestin Metens
Strategy: Dieter Riemaeker, Marie Geens
Account Management: Asma Afailal