WHEN THEY PLAY, YOU PLAY




Players and bettors are passionnate about sport. While some are giving all their energy on the field, others are really focused on watching the game. Bettors support their team on the field, but also on social media. They are part of the team, and the new Ladbrokes’ app raised bettors to the same level that pro players.





Client : LABROKES.BE
Agency : Publicis Groupe Belgium
Creative Director : Mathieu Cardon, Koenraad Lefever
Creatives : Simon Detournay & Célestin Metens, Naïm Baddich
Account Team : Allen Marchant, Gaëtan De Meulenaere
Strategic : Nicolas Vergauwen, Anthony O’Donnell, Yves Van Landeghem, Berten Peremans
Production : Caviar
Directors : Arnaud Uyttenhove & Benjamain Mege
Producers : Marc Van Buggenhout, Daan Feytongs
Sound Designers : Tom Garcia, Mathias Lewis