SAVOUREZ À FOND
The demand for healthier, environmentally friendly cookies is exploding.
It was time for Céréal to reposition itself in the market and move from the "healthy food" aisle to the "generic cookies" aisle, because after all, Cereal is good for everyone.
It is from this context that we created a new brand platform: Savourez à fond / Leef smakkelijk. Savor life and every moment because your health is preserved as well as your conscience, but also savor it thoroughly because despite your intolerances, you have a truly delicious alternative.
We all know that when it comes to craving a cookie, our conscience often tells us it's a bad idea. But with Cereal is it really a bad idea?
This whole campaign also brings a humorous approach to the cookie advertising landscape.
It was time for Céréal to reposition itself in the market and move from the "healthy food" aisle to the "generic cookies" aisle, because after all, Cereal is good for everyone.
It is from this context that we created a new brand platform: Savourez à fond / Leef smakkelijk. Savor life and every moment because your health is preserved as well as your conscience, but also savor it thoroughly because despite your intolerances, you have a truly delicious alternative.
We all know that when it comes to craving a cookie, our conscience often tells us it's a bad idea. But with Cereal is it really a bad idea?
This whole campaign also brings a humorous approach to the cookie advertising landscape.
Client : CEREAL
Agency : DDB Brussels
Creative Director : Kwint De Meyer
Creatives : Simon Detournay & Célestin Metens
Strategy: Dieter Riemaeker, Fiona Boyle, Coline Ledroit
Account Management: Soraya Hellara, Anna Herbosch
Director: Anders Bundgaard